When we brainstormed the return of Rider Rally at Team Training last fall, all we really knew was that we wanted to revive this core event and bring together riders from across our organization.
📷: Linda Guerrette Photography
The idea was one that the snowboard team rallied around, and so we spent the last 6 months planning on teleconferences and over beers at other events, talking to resorts and hitting the jackpot with Arapahoe Basin Ski Area, asking sponsors for whatever they had left in their swag drawers, promoting Rider Rally at every resort we visited, designing graphics and creating messaging, building the community on Facebook, and working with PSIA-AASI staff to help organize registration.
And then 60 snowboarders from all over the world showed up at Arapahoe Basin! This is the final group photo, taken at about 3:30 on Friday. Still 50 strong and many of the riders in this group went on to bounce and jump at Woodward Copper for the next 3 hours.